You're spending on Amazon ads without seeing the whole page
Ads Console only shows your side
Impression share tells you nothing about who took the rest of the page, or how your organic and paid results add up.
Competitors bid on your brand
Rivals buy the banner and ad slots on your brand name and on your own product pages — and you rarely see it happen.
Manual checks don't scale
Searching keywords by hand, in one location, at one time of day, gives you a guess — not a trend you can act on.
Set up in 3 minutes. Results in 5.
- 1
Add your brand
Your brand name and any spellings shoppers see on Amazon.
- 2
Add keywords and ASINs
Paste the searches that matter and your product IDs. Bulk paste and CSV work too.
- 3
See your share in minutes
We scan Amazon right away, then twice a day — so your trend builds up automatically.
Share of Voice
Know how much of page one is yours — and who has the rest
Every organic result, Sponsored Products ad, Sponsored Brands banner and video on the page is attributed to a brand. You get one weighted Share of Voice number per keyword, split into organic and paid, with the positions that matter most counting more.
- Weighted by position: top-of-page slots count more
- Organic vs paid, per keyword and overall
- Where your ads land: top, first row, middle, bottom
Illustration with sample data
Brand defense
Catch competitors advertising on your brand and your product pages
See who wins the Sponsored Brands banner when shoppers search your name, and how many sponsored slots on your own product pages send buyers to other brands.
- Sponsored Brands banner win rate on branded keywords
- Competitor ads on each of your product pages
- Which brands target you most
Illustration with sample data
Trends
Prove what your ad spend and listing work actually changed
Daily history shows whether you're gaining ground or slipping, keyword by keyword, so you can move budget to where it wins — and show your boss or client the result.
- Daily trend for every keyword and competitor
- Biggest gains and losses of the week
- CSV export for your own reports
Illustration with sample data
For brands
Track your hero keywords and products, defend your brand terms, and see whether your ad budget is winning you more of the page — or just paying for what you'd get anyway.
Start free trialFor agencies
One workspace for every client brand. Show clients the visibility you won them, spot competitors moving in before they ask, and win new accounts with a share-of-voice audit.
YourSOV for agenciesSimple plans that grow with you
Every plan scans twice a day and includes all core reports.
Starter
$49/month
50 keyword slots · 10 ASINs
Growth
Popular$129/month
300 keyword slots · 40 ASINs
Pro
$249/month
600 keyword slots · 80 ASINs
Agency
$449/month
1,200 keyword slots · 150 ASINs
Frequently asked questions
What is Amazon Share of Voice?
It's the share of the visible spots on an Amazon search results page that belong to your brand — organic results and ads together. YourSOV weights each spot by how much attention it gets, so owning the banner and the first row counts more than a slot at the bottom of the page.
How is this different from the impression share in Amazon Ads?
Impression share only covers your own ads. YourSOV looks at the whole page the way a shopper sees it — organic and paid, every brand — so you see who you're actually competing with and how your total visibility changes.
How quickly will I see results?
Usually within 5 minutes. As soon as you add keywords we scan them, and then every keyword is scanned twice a day at varied times so the trend builds up.
Do I need to connect my Amazon Seller or Ads account?
No. YourSOV only looks at public Amazon pages, so there's nothing to connect and no account access to give. That also means you can track any brand — including competitors and agency prospects.
Which Amazon locations and marketplaces do you cover?
amazon.com is the main marketplace. Scans run from a real US delivery location (a ZIP code you can choose), because results differ by location. Major international marketplaces are also available.
What does it cost after the trial?
Plans start at $49/month, billed monthly or yearly (two months free). The 7-day trial needs no credit card; when it ends, tracking pauses until you choose a plan and your data is kept.
Is this official Amazon data?
No. YourSOV is independent and not affiliated with Amazon. It samples public search and product pages at specific times and locations, like a shopper would, and reports what it saw.